Unlocking The Power Of Your Data


We turn data into problem solving information, greater sales and higher profits

  • Are your sales growth strategies based on customer purchasing behavior?

  • Are your gross margins being driven by pricing, costs, customers, suppliers or mix?

  • Are your financial reviews driven by data from other functions?

We create Real Intelligence! Nothing Artificial!


Leaders may answer WHY? and WHAT TO DO NEXT? from their “gut”. Data2Profit answers based on facts unlocked from data.

“A point of view can be a dangerous luxury when substituted for insight and understanding.” - Marshall McLuhan, Canadian Communications Professor

We improve decision support and put actionable information in the hands of those who need it, how they need it.


We focus on three platforms to increase the value of your data:

Integrate and Align Data - We build a data driven culture by embedding analytics into strategic planning, performance management and operational reporting processes.

Capability Building - We identify what is critical for you to know, then build the processes, systems and employee skills to deliver it.

Business Analytics - We complete strategic, cross-functional exploration of your data to connect dots and create new insights providing deep understanding of your results.


“Once we know something, we find it hard to imagine what it was like not to know it.” - Chip & Dan Heath, Authors of Made to Stick, Switch

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Data Analytics Capability Assessment

Business Intelligence provides new insights to your company’s performance and opportunities to improve productivity and profits. It is the foundation of a data-driven culture. How close are you to unlocking the power of your data?

Go through our assessment and rate your confidence in your company’s data functions. If you score 8 statements at 8 or higher, then Congrats! If you score fewer, Data2Profit Consulting can help you start your Data Analytics journey and turn all your unused data into profits!

Data Analytics Helps A Home Builder Build Profits

By building data analytics capability, one home builder plans to increase profits and productivity. Since completing their first home in 2005, they now build over 600 homes a year. Expecting an industry slowdown in 2019, they began a journey to understand their financial performance, construction processes and customer behavior, and become a data driven culture.


Each department had their own data, but the company needed help to understand what they could and should do with it in a more integrated way. By 2017, they’d begun building a data warehouse, and a new process to manage all the IT project requests! Their needs were clear, the path forward was not.


Data2Profit Consulting combined construction management, home buyer option selection, customer demographics and financial (sales/cost/profit) data into one comprehensive analysis. For the first time, management saw the impact that option selection timing had on customer closing dates and profits. Changing demographics drove a tend to smaller homes, also impacting profits.


Insights & Outcomes

  • Surprising Range of Variability in revenue, cost and profit became visible (see chart above)

  • Over 12 months, profits were 1.2 million lower due to declines in profit per sq. ft. and home sizes

  • 45% of Option Selections occurred past the mid-point of construction

  • 50% of home closings were delayed more than one month from original target

  • 3 Point Plan provided a prioritized approach to integrate findings into future business results

Regular business reviews monitor results, but deep down do you understand why you’re generating those results? Unlock the power of your data and contact Data2profit today by calling 920-948-3355 or email Lynn at lcorazzi@data2profit.net. 

How Data Integration Helps Food Manufacturers

A food manufacturer leveraged data analytics capability to grow sales, improve customer retention and improve sales team productivity. They decided that marketing and sales would be more data driven, and over several years invest resources to build the data systems that provided greater visibility to customer behaviors. 

The Situation 

New systems created new reports, which created sales team confusion. Without clear priorities, user adoption was inconsistent. Available data had not been incorporated into business reviews or goals. While new customers were continually added they just filled a leaky bucket as customer retention was a drag on overall volume growth. Other measures were tracked without direct tie to results. 

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The company focused on integrating key business measures into strategic planning, performance management and operational work processes. Market data-driven goals for product growth, customer acquisition and retention were built into strategic objectives, progress reviewed monthly. Operational reports were reduced to those supporting objectives. The same measures also became the foundation for sales compensation and trade partner incentive programs. 

Insights & Outcomes 

- Complete alignment of business objectives, measurements and reporting across key stakeholders 

- 7 consecutive years of record volume growth by adding net new customers 

- Reduced customer losses by 40% through behavior-based customer contact strategies 

- Higher user adoption of new tools improved sales planning and productivity

Regular business reviews monitor results, but deep down do you understand why you’re generating those results? Unlock the power of your data and contact Data2profit today by calling 920-948-3355 or email Lynn at lcorazzi@data2profit.net.